Client Spotlight: Denise Lee Yohn

We have been very lucky to recently wrap up a project with Denise Lee Yohn, who partners with her client firms to help close the gap between brand promise and business execution (see note below).
Working with Denise was not only a pleasure, it also provided us with lots to think about. Her work suggests that a company's brand cannot be separated from the day to day work of the employees of the company - and that ensuring that there's no gap between the two is what makes for successful brands.
Denise has just launched a "brand as business" blog, where she provides what she calls "stuff for your brain to chew on." I've become a faithful reader, and wanted to both congratulate Denise and share with you the work of one of our clients.

-John
Principal, 154 Consulting

(Note: We take client confidentiality very seriously. Denise has given us permission to mention our work with her and to link to her site)

Originally published October 2008